Microsoft/Claria Deal Dead

Thanks for visiting the Affiliate Tip blog. Subscribe to my RSS feed or enter your e-mail on the top left to get updates by e-mail.

Affiliate marketers and bloggers have been buzzing about rumors that Microsoft was going to acquire Claria.

Looks like all the hand wringing was taken into account by the folks in Redmond, WA.

Microsoft has ended its acquisition talks with behavioral targeting firm Claria, ClickZ News has learned from a source close to the discussions. Another Microsoft source later confirmed that report.

A Microsoft staffer, who asked not to be identified, characterized the end of the talks as driven by concerns about a PR fallout that could follow a Claria purchase. That company has, in the past, been associated with spyware.

Continued at http://www.clickz.com/news/article.php/3519521