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I had a chat recently with the folks at Practical eCommerce magazine about the prospect of merchants utilizing their transaction confirmation page to run affiliate offers.
I’ve seen some merchants include affiliate offers on the main part of the site, which is certainly not going to make them popular with affiliates, however, I don’t see it as a taboo after the transaction.
After all, there is no threat in cannibalizing the affiliate referral at that point.
If it did become a point of contention, a resourceful merchant could always try working the affiliate IDs into their confirmation page links as sub-IDs.
Read the article at http://www.practicalecommerce.com/articles/476/Earn-Affiliate-Commissions/
6 responses so far ↓
1 Ryan Ambrose // May 10, 2007 at 9:51 pm
I’ve never seen an affiliate offer on a transaction page. I have seen AdSense placed on a merchant page I was trying to send traffic, and promptly quit promoting that merchant.
If you’re a merchant, don’t be rude to your affiliates. You’ll have plenty of time to promote your own affiliate programs once you have buyers on your list and can mail them offers.
2 Affiliate-Links auf Merchant-Seiten » my affiliate life » Blog Archiv // May 11, 2007 at 6:29 am
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3 Shawn Collins // May 11, 2007 at 7:49 am
Please clarify how this is rude to affiliates if it is after a transaction?
I’ve seen countless merchants that have post transaction “offers” - it’s just that they are not clearly labeled and not run through affiliate networks.
Often, they are positioned as a “thank you gift”.
4 Wade // May 11, 2007 at 9:32 am
I have seen this done as well - as long as it is done after the tracking pixel has been fired and the order is complete, I don’t see any problems with it.
Affiliates shouldn’t be concerned at all as long as they have already earned their commission.
Any affiliate links to other merchant sites or opportunities that are shown before conversion are absolutely NOT okay.
God Bless,
Wade
5 Ros // May 11, 2007 at 11:06 am
I have seen may merchants increase their site revenue with a well chosen cross promotion on their confirmation page. It is not much different from the ‘upsell’ except it usually happens after the pixel has fired and is for another merchant’s products.
While I agree that the merchant site should focus on the merchants products/service, there is the opportunity for the merchant to rev share with affiliates for traffic outbound from the merchant site. For example, LinkConnector Network provides the ‘go’ event that allows the merchant to pay the affiliate for clicks outbound from the page (to other pages or sites.) While this may not be suitable for all situations/sites it does offer another option.
6 Kenny // May 14, 2007 at 7:51 pm
I do know of one merchant that puts their own affiliate links & banners up on their site — which is promoted by their own affiliate program. This basically means that affiliates are driving traffic to the merchant’s site and pretty much most if not all commissions from those affiliate links are from the affiliates’ marketing work.
Which also means that all non-converting traffic has a 2nd chance for that merchant to pick-up some more revenue via affiliate revenue. They don’t share any of that with affiliates.
I’ve brought it up, and one of the responses was that they offer category-leading commision levels and any loss of sales due to click-through on a banner or link is negligible overall to the affiliate…
Don’t have any stats to back up either point, so it’s all just argumentative at this point…
I agree with Shawn that after the sale is another thing. . .
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