Goal of SEO

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Wil Reynolds discusses how SEO should be used as a matchmaker at Affiliate Summit 2007 West. Wil Reynolds is an Associate at SEER Interactive.

Wil touches on the parameters you should use to measure the success of SEO, and why some traffic is useless.

Ultimately, Wil thinks that when a person finds your through a search engine, your goal should be to never have them use search to find you again, unless they’re searching for your brand name.