MarketingSherpa recently conducted a conference call on Email Marketing Benchmark Data for 2007, and the call included some material on affiliate marketing.
While the main focus of the call was on email, the subject of email reputation management and affiliate marketing came up.
Some interesting comments from Anne Holland:
“Now, affiliate marketing, for those of you who are not aware, is a $6 billion industry.”
“…Amazon has claimed that up to 40% of their sales are through their affiliate network or their Amazon Associates…”
“You have to be seeding your name or a seed name onto every affiliate’s list that you allow to send email.”
Lots of helpful information in there from Anne Holland, President of MarketingSherpa, and Stefan Tornquist, Research Director of MarketingSherpa.
See the slides, listen to an MP3, and read the transcript at http://www.marketingsherpa.com/sample.cfm?ident=29823.
For more information on Email, check out the Email Marketing Benchmark Guide 2007 from MarketingSherpa.
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