Marketing Sherpa Special Report: Affiliate Marketing 2005

December 14th, 2004 · Comments

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MarketingSherpa’s December affiliate marketing survey results are in — and the results are stunningly different from our expectations.

2004 has been a particularly tough year with merchants’ fears of cookie stuffing and dishonest adware/spyware, CAN-SPAM legalities, and paid search arbitrage.

Many experts, including us, worried these factors would drive the estimated $1.5 billion affiliate marketing industry into a decline.

Guess what? According to our survey results, affiliate marketing is alive and well. Overall 91% of surveyed merchants and 82% of affiliates expect revenue growth in 2005.

(Yes, we sliced the data several ways to see if these rosy projections were just from newbies and hopeful small-fry. They generally weren’t. Both typical super-affiliates and merchants with established programs forecast a good 2005 along with everyone else.)

Go to http://www.marketingsherpa.com/sample.cfm?contentID=2878 for the full report.

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