Loyalty Affiliates: Loyal Allies or Evildoers? presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL.
- W. Kimathi Marangu, EVP Business Development, Mall Networks, Inc.
Discussion of the positive role that loyalty affiliates play in a merchant’s marketing program. Recently the conversation has reached a fever point with many affiliates feeling vilified for being successful in helping merchants retain customers. Kimathi will have an open conversation on this topic.
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
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