We’re just days from Valentine’s Day, but it’s not too late to get some timely offers out there to take advantage of the procrastinators.
Speaking of which, I need to take care of Valentine’s Day gifts for the wife and kids.
Anyhow, LinkShare has provided some insight into optimizing for the holiday.
Past data shows a significant spike in clicks, orders and sales within the categories of flowers, gifts and jewelry the three weeks prior to the February 14th holiday. In addition, a recent study commissioned by LinkShare revealed that retailers offering value pricing, promotional incentives and leveraging a wide variety of partners to engage online shoppers will experience increased success as the economy forces consumers to become more aggressive when looking for deals.
Within the LinkShare network, retailers in the jewelry category saw a sales increase of 76 percent during last year’s Valentine’s Day period. This year, in an effort to grab the attention of online shoppers, network jewelry merchants are offering special promotions – and have started advertising early.
Check out http://www.linkshareblog.com/2009/01/30/sweet-deals-for-valentines-day/ for deals from LinkShare merchants for Valentine’s Day.
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