LinkShare has announced a new lead generation service called LinkShare Lead Advantage. Initial advertisers include Credit Solutions of America and Global Travel International.
LinkShare Lead Advantage is a new service offering that delivers high-quality targeted leads and new customers to advertisers through LinkShare’s global lead generation network.
“This new service enables our customers to develop, implement and manage their lead generation campaigns with a focus on driving results, while managing the risks and complexities across multiple online marketing channels,” said Steve Denton, LinkShare’s President. “Lead generation is one of the fastest growing segments of online marketing, but advertisers
are discovering quality matters as much as volume.”“LinkShare designed Lead Advantage to target, track and optimize leads in a way that delivers those that are most likely to convert for our customers, in whatever vertical they work in,” said Kelli Beougher, Vice President, LinkShare Lead Advantage.
Interesting move. I’m wondering if the LinkShare Lead Advantage will provide transparency, which has long been a complaint about many CPA networks?
More details at http://www.linkshare.com/solutions/leadadvantage.shtml.

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@Noel DCosta:
How about via an @ reply on Twitter to them at http://twitter.com/linkshareblog ?
Greetings Shawn,
I did ask them, but was not given the courtesy of a reply.
@Noel D’Costa:
Have you asked them?
I am a successful affiliate marketer since May 2004.With 6 Ecommerce websites, 12 content websites and 42 content blogs all part of my affiliate marketing venture, I still find it difficult to get accepted by the Link Share Lead Advantage Network. I wonder why?
I ran a successful CPA campaign with a company called Viralytics Media which I think owns LinkShare. They are a great company to work with, good reporting and we had an overall very good ROI for the two campaign we put up.
~Mike
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