LinkShare CPA Network

LinkShare has announced a new lead generation service called LinkShare Lead Advantage. Initial advertisers include Credit Solutions of America and Global Travel International.

LinkShare Lead Advantage is a new service offering that delivers high-quality targeted leads and new customers to advertisers through LinkShare’s global lead generation network.

“This new service enables our customers to develop, implement and manage their lead generation campaigns with a focus on driving results, while managing the risks and complexities across multiple online marketing channels,” said Steve Denton, LinkShare’s President. “Lead generation is one of the fastest growing segments of online marketing, but advertisers
are discovering quality matters as much as volume.”

“LinkShare designed Lead Advantage to target, track and optimize leads in a way that delivers those that are most likely to convert for our customers, in whatever vertical they work in,” said Kelli Beougher, Vice President, LinkShare Lead Advantage.

Interesting move. I’m wondering if the LinkShare Lead Advantage will provide transparency, which has long been a complaint about many CPA networks?

More details at http://www.linkshare.com/solutions/leadadvantage.shtml.