LinkShare announced today that it has acquired Traffic Strategies.com, a privately held Tampa, Florida-based online lead generation firm.
“LinkShare’s pay-per-action marketing expertise across affiliate, search, and services will be complemented by Traffic Strategies.com’s expertise in online lead generation,†said Steve Denton, President of LinkShare. “In addition to the high quality traffic generated by our network, LinkShare will now be able to offer our clients a multi-channel distribution platform for online lead generation.â€
Founded in 2001, Traffic Strategies.com develops and implements custom lead generation programs that leverage industry expertise, proprietary technology and consumer-facing channels to help clients achieve their online customer acquisition goals.
“By joining with LinkShare, a firm with global operations, Traffic Strategies.com will gain access to new markets,†said Mark McClure, President of Traffic Strategies.com, “as well as broader technology and service resources.â€
Traffic Strategies.com Chairman Bill McClure is retiring from the business, and Mark McClure will stay on as President.
One thing that might be sticky is the LinkShare exclusivity policy as it pertains to clients of Traffic Strategies.com. The Traffic Strategies.com site mentions that eHealthInsurance and HomeGain are two of their featured clients.
Both also have affiliate programs on CJ.
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Shawn,
Sounds like you should be a politician!
On a case by case basis. All super affiliates are equal, but some are more equal.
“Yeah, I saw in the release that the name of the company had a space between “traffic†and “strategiesâ€, so I followed that convention when I wrote about it.”
But it was interesting that the url being linked to was just “strategies.com” and not the full url. Thank goodness that the url “strategies.com” doesn’t go anywwhere, or that could have been quite confusing!
That’s beside the point, but definitely an interesting call for proof reading.
So, does this move validate the super affiliate as an agency?
Yeah, I saw in the release that the name of the company had a space between “traffic” and “strategies”, so I followed that convention when I wrote about it.
It can definitely lead to problems like that.
I got their announcement in my email this morning and all the links to traffic strategies in the announcement pointed to strategies.com, a magazine site!
Oops.
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