Lead Generation for EMarketers

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This session, Lead Generation for EMarketers, took place Tuesday, August 12, 2008 at Affiliate Summit East 2008.

Session description:

Lead generation is one of the biggest tools of emarketing. The success of a lead generation campaign is the single most useful tool for advertisers to target their products and services to prospects.

• Kelli Beougher, Senior Vice President, LinkShare Corp. (Moderator)
• DC Cullinane, CEO, thinkingVOICE
• John Engler, Vice-President and General Manager, UnsubCentral
• Dave Wengel, General Manager, Interactive Markets, TARGUSinfo

More Affiliate Summit East 2008 audio is available at http://geekcast.fm/archives/category/affiliate-summit/ and video is at http://www.affiliatesummit.tv.