Is Microsoft Buying Performics?

There was a report from Reuters today that DoubleClick is exploring a sale and they are in talks with Microsoft (MSFT), and other potential buyers.

Being that Performics is a division of DoubleClick, the company could potentially be a Bill Gates property in the future.

If this were to happen, it could have a significant impact on the affiliate marketing landscape. Imagine if every new and updated version of Internet Explorer had merchants from Performics bookmarked?

Many different ways Performics could be grown under the TLC of MSFT. And this would put Microsoft in the middle of affiliate marketing in a big way. Something I’ve been waiting on for a decade.