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Introduction to Affiliate Marketing for Merchants, a panel session moderated by Forrest Schaaf at Affiliate Summit 2006 East, is now available as a transcript.
Forrest Schaaf is a Partner at Schaaf Consulting, an Internet marketing and outsourced affiliate program management agency.
The session was an overview of topline issues that impact merchants getting into affiliate marketing with the following panelists:
- Dan Chiss, Director, Affiliate Strategy, Performics
- Peter Figueredo, CEO and Co-Founder, NETexponent
- Rob Key, CEO, Converseon
- John Tomaszewski, Vice President of Legal Policy and Compliance, TRUSTe
Issues covered by the speakers were affiliate segmentation, outsourced affiliate program management, search engine optimization, and adware.
Read the transcript from the Introduction to Affiliate Marketing for Merchants panel.
The session is also available for download as an MP3.
Registrations are open for the next Affiliate Summit in Las Vegas on January 21-23, 2007.
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