Innovation in Affiliate Marketing Award from E-consultancy

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The E-consultancy Innovation Awards 2008 Winners have been announced and TradeDoubler / Dell won the Innovation in Affiliate Marketing category.

The runner-up was sunshine.co.uk.

What they won for (summary): Work for Dell including use of pay-per-call functionality to convert online traffic to sales over the phone. (TradeDoubler)

What the judges said about winner:

“TradeDoubler’s entry stood out for opening a whole new sales mechanism. Taking advantage of a limitation in capability, the innovative approach has created a truly cross-channel, modern, mobile service that links the device with (arguably) a more appropriate form of communication – voice rather than just the web.”

See all of the winners at http://www.e-consultancy.com/awards/winners.asp.