Affiliate Marketing Blog by Shawn Collins

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The prospect of Microsoft buying Yahoo has had blogs and forums buzzing with speculation, but I haven’t seen much on how it would impact the average affiliate.

However, I just came across an article by Rajeev Goel, Co-Founder of PubMatic, that discusses implications on the many affiliates running ad units for the Yahoo! Publisher Network and Microsoft Content Ads.

“One aspect of the possible blockbuster deal that has not been adequately examined is the impact on web publishers, in particular the medium and long tail publishers who are almost wholly reliant on ad networks to monetize their ad inventory.”

Ultimately, Rajeev concludes that Microsoft acquiring Yahoo! would likely be bad for affiliates.

Read his take at http://www.readwriteweb.com.

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