IAB Affiliate Marketing Guide

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Linda Buquet had news on the 5 Star Affiliate Marketing Blog yesterday that the IAB (Internet Advertising Bureau) in the UK has produced an Affiliate Marketing Guide.

The Affiliate Window blog provides an overview of the guide…

The guide works as a great introduction and overview of the industry; packed with information, advice and case studies. The handbook highlights tried & tested techniques and strategies that will help brands successfully manage an affiliate marketing programme.

The content is provided by members of the Affiliate Marketing Council (AMC), all of whom work in the affiliate industry and have a wealth of knowledge to share on the subject.

Download a copy of the Affiliate Marketing Guide.