The latest LinkShare affiliate newsletter offers up a helpful service for affiliates as Black Friday looms.
LinkShare’s Publisher support and distribution services teams are reaching out to affiliates to help in Q4 with their Holiday Help form.
Affiliates can fill out the Holiday Help form in the Publisher Resource Center, and the LinkShare team will help them with the following:
- Suggest hot holiday products for you to promote.
- Advise you on the types of links you should post.
- Recommend LinkShare Advertisers that will enhance your site.
- Or help you find the right gift for your mom!
I just filled it out, so I’ll see how long it takes to get a response.
The LinkShare newsletter also includes information on important dates to keep in mind in Q4:
- November 23 – Black Friday
- November 26 – Cyber Monday
- December 20 – “When It Absolutely, Positively, Needs to Be There” Last Ship Date
- December 20-25 – Target Last Minute Shoppers
- December 26 – Post-Holiday Sales
Pump those gift cards as it gets closer to Christmas and gifts won’t be shipped on time.
And don’t neglect those post-holiday sales. I was reading Influence: The Psychology of Persuasion by Robert Cialdini, and he recounts the process by toy manufacturers to maintain demand of popular toys after Christmas.
According to Cialdini, the some toy companies drive everybody into a frenzy for their product and then under-supply the stores. So many people buy alternate gifts.
Then, when the new year kicks in, so does a new campaign for those hard to get items, which are now magically available everywhere. The manipulation is going on whether you participate or not – don’t miss the boat.
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