Deals.com recently released data from a study of 8,500 consumers online coupon use, and they had some interesting results that should intrigue affiliate marketers.
The study profiles the demographics and psycho-graphics of both coupon “lovers” and coupon “avoiders,” and surprisingly the six-figure earners are twice as likely to coupon than consumers with a lower income
Also, online coupons drive demand and reduce cart abandonment, according to the research from Deals.com.
More details at http://www.deals.com/CouponingStrategy2010.
{ 5 comments }
Interesting study Shawn.. Maybe this is why high income people keep their high income
Some of the most wealthy people I know live like they are not, and that’s probably how they keep their wealth without letting it get to their head.
I am not sure, but if I am in the checkout process and there is a field for a coupon, I am going to go out and try to find one.
It is an interesting situation, though. I always look for the best deal when buying stuff online, but I don’t bother clipping coupons offline.
Couldn’t find if they had taken into account the nature of the coupons. If you got little money and the coupons only works if you buy more than usual like buy 3 get 1 for free etc you actually have to spend more money to get a discount. If you have little money you can’t take advantage of such offers.
In Sweden there was an study on family spending patterns and taking advantage of coupons, big packs etc. For example low income households you can only buy small a toilet paper package since you don’t have enough money to save money and take advantage of buying in bulk.
I suppose it might have a lot to do with the idea that higher-income earners are a bit smarter/more educated than those that earn much less.
Comments on this entry are closed.