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Matt Cutts of Google blogged about a useful tool from Google that will enable affiliates to find the pages that link to 404 pages on their sites.
Let me back up and give you a little history. When someone comes to your site’s webserver and asks for a page that doesn’t exist, like http://www.mattcutts.com/asdfasdfasdf , most web servers are configured to return an HTTP status code of 404, which means that the page was “Not Found.” If someone links to a page on your site that doesn’t exist, most webservers give a pretty sucky experience: visitors usually land on a pretty useless page, and search engines might not give you full credit for those 404 errors.
I just checked out sites I run and was feeling a little high and mighty when my blog didn’t show any 404 errors.
But then I fell to Earth when I saw that my affiliatetip.com site had 316 pages not found, 91 pages not found at affiliatesummit.com, and 34 not found at affiliatemanager.net.
Looks like I need to do a whole bunch of fixing and setup some enhanced 404 pages.
More details at http://googlewebmastercentral.blogspot.com/2008/10/webmaster-tools-shows-crawl-error.html.
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