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Growth Rate of Affiliate Marketing

Posted by Shawn Collins on July 22nd, 2008 | 11 Comments

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JupiterResearch published an affiliate marketing study in May 2008 titled, “US Online Affiliate Marketing Forecast, 2007 to 2012.”

The key finding in the report was that US online affiliate marketing spending will reach $3.3 billion in 2012.

This figure is based on the affiliate marketing industry growing at a compound annual growth rate (CAGR) of 13 percent over the next five years.

Growth Rate of Affiliate Marketing
Copyright © 2000 – 2008 JupiterResearch, LLC.

The data from JupiterResearch is based on revenue earned by affiliates and affiliate networks.

Additionally, the “US Online Affiliate Marketing Forecast, 2007 to 2012″ indicates that affiliate marketing spending currently accounts for nine percent of total online ad spending and will remain at that level through 2012.

Source: JupiterResearch

  • Posted in Affiliate Stats
11 Comments
  1. On July 22 @ 11:12 am Tjclassic82 said

    Interesting even with the economy the way it is, looks like steady growth… Hopefully we see bigger spikes even!

    reply to this comment
  2. On July 22 @ 1:45 pm CCBlog said

    Sounds good to me. Growth is always appreciated in any industry.

    reply to this comment
  3. On July 25 @ 12:57 am 14 Traffic Tips said

    Interesting and good to know that growth continues in this economy.

    reply to this comment
  4. On July 25 @ 4:41 am MediaTrust said

    Shawn i read the report and i am wondering if we see the number end up being conservative. The economy apears to be causing further spending and budget moving over to our performance marketing industry. here is a post talking supports the research an the increased growth http://www.relevantlyspeaking.com/2008/07/01/vr...

    reply to this comment
  5. On July 25 @ 5:44 am Shawn Collins said

    It's hard to say, but I think a bad economy could be good for affiliate marketing.

    It's been called “recession proof” in the past, since it's such a cost effective spend, compared with other options.

    reply to this comment
  6. On July 25 @ 6:22 am Mark Hansen said

    It will be interesting to see how the Google Aff Network fits into the growth… or decline of other networks.

    Mark

    reply to this comment
  7. On July 25 @ 6:41 am MediaTrust said

    Shawn i read the report and i am wondering if we see the number end up being conservative. The economy apears to be causing further spending and budget moving over to our performance marketing industry. here is a post talking supports the research an the increased growth http://www.relevantlyspeaking.com/2008/07/01/vr...

    reply to this comment
  8. On July 25 @ 7:44 am Shawn Collins said

    It's hard to say, but I think a bad economy could be good for affiliate marketing.

    It's been called “recession proof” in the past, since it's such a cost effective spend, compared with other options.

    reply to this comment
  9. On July 25 @ 8:22 am Mark Hansen said

    It will be interesting to see how the Google Aff Network fits into the growth… or decline of other networks.

    Mark

    reply to this comment
  1. On July 23 @ 2:07 am Partnerprogramm.org posted

    US-Wachstumsraten im Affiliate Marketing…

    Wie gerade bei Shawn Collins zu lesen ist, hat  JupiterResearch im Mai 2008 eine Affiliate Marketing Studie mit dem Titel “US Online Affiliate Marketing Forecast, 2007 to 2012” veröffentlicht.
    Die Hauptaussage der Studie ist, dass die Werbe…

  2. [...] Collins at the Affiliate Marketing Blog reports a May 2008 study by Jupiter Research which shows that online affiliate spending will grow from [...]

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