JupiterResearch published an affiliate marketing study in May 2008 titled, “US Online Affiliate Marketing Forecast, 2007 to 2012.”
The key finding in the report was that US online affiliate marketing spending will reach $3.3 billion in 2012.
This figure is based on the affiliate marketing industry growing at a compound annual growth rate (CAGR) of 13 percent over the next five years.
Copyright © 2000 – 2008 JupiterResearch, LLC.
The data from JupiterResearch is based on revenue earned by affiliates and affiliate networks.
Additionally, the “US Online Affiliate Marketing Forecast, 2007 to 2012″ indicates that affiliate marketing spending currently accounts for nine percent of total online ad spending and will remain at that level through 2012.
Source: JupiterResearch
{ 9 comments }
It will be interesting to see how the Google Aff Network fits into the growth… or decline of other networks.
Mark
It's hard to say, but I think a bad economy could be good for affiliate marketing.
It's been called “recession proof” in the past, since it's such a cost effective spend, compared with other options.
Shawn i read the report and i am wondering if we see the number end up being conservative. The economy apears to be causing further spending and budget moving over to our performance marketing industry. here is a post talking supports the research an the increased growth http://www.relevantlyspeaking.com/2008/07/01/vr…
It will be interesting to see how the Google Aff Network fits into the growth… or decline of other networks.
Mark
It's hard to say, but I think a bad economy could be good for affiliate marketing.
It's been called “recession proof” in the past, since it's such a cost effective spend, compared with other options.
Shawn i read the report and i am wondering if we see the number end up being conservative. The economy apears to be causing further spending and budget moving over to our performance marketing industry. here is a post talking supports the research an the increased growth http://www.relevantlyspeaking.com/2008/07/01/vr…
Interesting and good to know that growth continues in this economy.
Sounds good to me. Growth is always appreciated in any industry.
Interesting even with the economy the way it is, looks like steady growth… Hopefully we see bigger spikes even!
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