Google DoubleClick Performics is Official

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I just received announcements from both Google and Performics that Google (GOOG) has closed the $3.1 billion acquisition of DoubleClick.

The EU gave their blessing after a four month investigation.

Google AdSense Blog

You may have seen today’s announcement that Google has completed its acquisition of DoubleClick.

The combined company will offer more tools for publishers, enhance productivity and provide additional revenue opportunities so you can focus on creating more relevant content and improve the user experience on your websites. We will also work with our existing publishers to better monetize their inventory by combining DoubleClick’s and Google’s strength in inventory management, ad serving, and optimization.

If you have a DoubleClick account, rest assured that everything will continue to operate as usual, and that you’ll receive the same support you’re used to.

And a note from DoubleClick Performics…

As you may have heard, Google closed its acquisition of DoubleClick today.

The closing of the transaction will have no immediate impact on your relationship with DoubleClick Performics. We will continue to operate as a separate business unit as we review product integration opportunities.

Data confidentiality remains our priority. Google will fully honor customer contracts that govern the use of your data.

We truly appreciate your business and our relationship with you and will continue to deliver world-class products and solutions. As we know more regarding the integration of DoubleClick Performics products, we will provide you with more details. Please contact your DoubleClick Performics account manager with any questions or concerns that you may have at this time.

Read the press release at http://www.google.com/intl/en/press/pressrel/20080311_doubleclick.html.