Google Affiliate Program 2.0

There is a lot of blog buzz for the beta launch of the Google pay-per-action beta test affiliate program.

The fuss is about Google entering into affiliate marketing with this pay-per-action opportunity for affiliates and merchants, but in my opinion, Google AdSense is an affiliate program.

We can debate the nuances all over the place, but to me AdSense is a ppc affiliate program.

Anyhow, merchants can learn more about the pay-per-action test via Google AdWords and then sign-up at http://services.google.com/payperaction/.

Affiliates can apply for an AdSense Referrals Beta invite if they have a valid AdSense Publisher ID. The affiliates will be invited on a rolling basis over the coming weeks.

I’ve got to wonder if the CPA networks are sweating it out about this one.