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Today is a watershed moment in affiliate marketing, video, and advertising with the launch of Google AdSense Video Units.
AdSense now has an option for affiliates or publishers to earn commission by displaying YouTube video content on their sites.
I’d imagine this roll out only includes trusted partners, so that YouTube can guarantee there are no copyright infringement issues.
But this isn’t AdSense as you have known it. This new video option splits the revenue from the advertising in three directions: video creator, Google, and the affiliate.
This new compensation structure in AdSense is akin to network television where the video creators on YouTube are similar to the folks creating a TV show; Google/YouTube is in the role of distributing the video like ABC, NBC and other television networks; and the affiliate is like a local television affiliate that ultimately delivers the video content to their audience.
The new AdSense creative opens the door for a whole new type of affiliate who features relevant videos as a unique value proposition for their site, and there is no shortage of videos for any niche on YouTube.
It’s also huge for anybody who has gotten into creating video that solves a problem or answers a question. Now there is a clear way to monetize this sort of video and a huge distribution vehicle.
Great things all around, not to mention a whole new breed of affiliates – people that have been embedding video without compensation will be joining the party here and potentially expanding on to other affiliate opportunities.
Just login to Google AdSense and click on the “AdSense Setup” tab. Click the video units link and you’ll be on your way to setting up your first video unit.
More details at http://adsense.blogspot.com/2007/10/introducing-video-units.html.
9 responses so far ↓
1 Jim Kukral - Marketing Ideas Online » Blog Archive » How To Setup New Google Adsense Video Units // Oct 9, 2007 at 1:20 am
[...] Here’s a video of how to setup your new Google Adsense video ad units. Hat tip Shawn at Affiliatetip.com. [...]
2 Rainer Gerhards // Oct 9, 2007 at 3:16 am
Hi, this sounds like a killer feature - but I do not see it in my AdSense account yet. Do you know if anything needs to be done to activate it?
3 adri // Oct 9, 2007 at 8:43 am
I have member google adsense but I did not find the video unit link in the set up, where is it ?
4 Shawn Collins // Oct 9, 2007 at 9:13 am
Rainer and adri - not sure why you’re not seeing it. It should be in the AdSense Setup area.
Maybe it’s rolling out throughout the day to AdSense publishers.
5 pk // Oct 9, 2007 at 10:13 am
Yes, its Not in my Adsense a/c too : (
6 Mr. Mogul // Oct 9, 2007 at 12:46 pm
You say it’s “huge for anybody who has gotten into creating video”.
Oh yeah? Exactly how is that? Do you know what the television programmers get for each channel delivered to a cable subscriber?
I didn’t think so.
7 Shawn Collins // Oct 9, 2007 at 1:13 pm
Mr. Mogul -
YouTube Partners now have an opportunity to tap into an exploding distribution channel.
I think your question about television programmers is academic in this scenario - care to edify me as to why it would be relevant?
Have a look at the chart at the bottom of page 11 of the presentation at http://www.iab.net/resources/adrevenue/pdf/IAB_PwC_2006_Final.pdf
Online ad revenue is clearly a different animal in its growth trajectory.
When it comes to online video, Google has an established distribution vehicle in AdSense that includes sites with a high volume of visitors, as well as an extensive long tail that will be ideal for niche video.
8 James // Oct 9, 2007 at 1:20 pm
According to the Google Adsense Insider blog, it is being updated for all accounts throughout today, 9 October, and it is only for US and English language websites. Personally, I do not understand why they do not allow this in the UK? Just because I live somewhere else should not affect whether I get to show a certain type of ads, surely…
9 Affiliate Networks and the Video Deficit | Affiliate Marketing Blog by Shawn Collins // Oct 16, 2007 at 11:58 am
[...] week, there was a lot of fuss about Google AdSense Video Units, but that’s not the only game in town for affiliates in [...]
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