The Google AdSense for Video beta is now open to applications, according to the Inside AdSense blog. The program began as a pilot back in May 2007.
Since then, we’ve tested a variety of ad formats with the interest of users, publishers and advertisers in mind. As a result, we’ve decided that AdSense for video will use the InVideo ads adopted on our own property, YouTube, which enable advertisers to make a single buy at scale. Also competing in the auction – and unique to AdSense for video and AdSense video units – are text overlay ads which are contextually targeted to signals in your videos and on the page where the video lives. The InVideo ads are paid on a CPM basis, while the text overlay ads are paid on a CPC basis. You can see ad demos here. While we’ll continue to test a variety of ad formats, we believe that overlays are the best way to balance user experience with the needs of our publishers.
AdSense for Video is available to publishers who, at a minimum, serve one million video streams each month and are based in the U.S. with English language sites for now.
However, they plan to expand the program to more publishers of various sizes and locations in the future.
This is different from the other video advertising solutions that AdSense (and YouTube) have rolled out in the last year.
More details at http://www.google.com/ads/videoadsolutions/.
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It will be nice when they get this working well. Video is definitely the future of content, and getting targeted ads will be great for affiliate marketers.
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