Google Ad Manager vs. OpenX

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Today on the Google Inside AdSense blog, there was a post about a new Web-based ad manager, “Introducing Google Ad Manager.”

As part of our continuing commitment to provide publishers of all sizes with tools to improve revenue opportunities and productivity, we’re excited to announce Google Ad Manager.

If you operate a site with remnant ad inventory as well as reserved ad inventory that you sell directly to advertisers, then Ad Manager is for you. It can help you sell, schedule, deliver, and measure directly-sold and network-based inventory. Google Ad Manager offers a wealth of features, including an intuitive user interface, automated yield optimization, and proven Google speed and reliability. Best of all, Google Ad Manager is free.

The Google Ad Manager is going head to head with affiliate favorite, OpenX, formerly known as OpenAds and before that it was phpAdsNew.

I’ve been an OpenX user for many years and think it is a fantastic product, and I like that it is open, in terms of my ad serving and the ads themselves being separate.

The folks at OpenX posted a comment about Google Ad Manager today.

Good points there. I have great respect for the OpenX team and don’t have any intention of switching over.

Another ad serving solution to check out is Show Your Ads Here from Mark Wielgus of 45n5.com.