GeekCast 21: Lame Pitches from CPA Networks

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This week on GeekCast, Jim Kukral, Lisa Picarille, Sam Harrelson and I talked about some of the lazy efforts by CPA networks to recruit, including stale emails and solicitations with offers that have no relevance to the affiliate being targeted.

We chatted about why people buy certain computers, whether they think having a certain brand makes them hip (note to Mac users – it doesn’t), and how ad man Alex Bogusky is trying to make Microsoft cool.

Twitter and the constant downtimes came up, and if the GeekCast gang is emblematic of most Twitter users, the service is losing it’s shine.

This led to a discussion of Jim’s pseudo launch of Twitter-killer, ZobZee, and the fuzzy line between goofy Web 2.0 companies and satire.

We also got into the debate on companies using an agency and trying to put out authentic looking social media, like the recent Wii Fit video, in contrast to the horrible PSP video from a couple years back.

And then some talk on a thread at the WickedFire forum about whether or not WickedFire is dying, based on some stats from Alexa and Compete.

In reviewing my own numbers on both services for my blog, I determined that Alexa and Compete are equally useless, since my blog had the best traffic ever in May 2008 and those services indicated previous months were better for me.

Show links:

• Can Hotshot Ad Guy Alex Bogusky Make Microsoft Cool?
• ZobZee
• Why every guy should buy their girlfriend Wii Fit
• All I want for Christmas is my PSP
• WickedFire is Dying…
• Alexa
• Compete

The show runs about 80 minutes or so.

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Listen to the show at http://geekcast.fm/archives/geekcast-21-the-art-of-the-cpa-pitch/.