The other day, I mentioned how Gary Vaynerchuk of Wine Library TV is a good example of how companies could use video as affiliate creative.
Gary’s mission is to break down the barriers and stereotypes of wine enthusiasts as a snooty bunch, and encouraging everybody to explore and enjoy the world of wine.
Check out Gary’s appearance on the Conan O’Brien Show.
On a tangential note, keep an eye out for an announcement of a new affiliate program from my Affiliate Summit partner, Missy Ward, and myself. It’s partly inspired by what Gary is doing with Wine Library TV.
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