Affiliate Marketing Blog by Shawn Collins

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Kate Kaye has written an article at ClickZ on how recent legislation may result in a migration of gaming affiliates to mainstream (i.e. insurance, financing, dating) affiliate programs. As far as I’m concerned, the more, the merrier.

Affiliate marketing drives the online gambling space. Now that the industry is dealing with recent legislation outlawing U.S. Web gambling transactions, some gambling affiliates are searching for new markets to sink their teeth into. As a result, some say mainstream affiliate marketers are in for a rude awakening.

“I am extremely worried about this ban that Congress will put on online gaming,” wrote an affiliate webmaster in a post to the Gambling Portal Webmasters Association forum earlier this month. “We now have to turn our attention to the European market but one can only do so little marketing in Europe!” continued the concerned affiliate under the Net nom de plume Tropics.

“A lot of affiliates are going to bail,” said Marc Lesnick, operator of the Casino Affiliate Convention conference series. “They want to create their own niche markets,” he added, suggesting segments such as men’s dress shirts.

Continued at http://www.clickz.com/showPage.html?page=3623671

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