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Affiliate marketing is a gamble. That’s no secret to affiliates rolling the dice every day on new offers and campaigns. Lately, affiliates that generally promote mainstream programs have begun trying their luck with gaming affiliate programs.
This shift from traditional programs to promoting the likes of casino and poker affiliate programs is not accidental. The gaming companies have engaged in outreach via conferences, magazines and other sources to lure affiliates.
The affiliates already promoting the gaming sites are in high demand, and their real estate is pretty much maxed out.
The competition is hearty for affiliates willing to promote programs outside the mainstream. But affiliates have varying tolerances for the types of programs they will join.
In May, I surveyed 248 affiliates on their interest in promoting adult, alcohol, gaming, pharmaceutical and tobacco programs. Affiliates were most comfortable with gaming affiliate programs, with 55 percent answering affirmatively when asked whether they would promote gaming programs. The affiliates found tobacco programs the most objectionable, with only 32 percent saying they would participate in programs related to tobacco.
Continued at DMNews.com.
If you were wondering why the article doesn’t reference BETonSPORTS.com, it is because the piece was written and submitted before BetOnSports’ then (now Ex) CEO David Carruthers was arrested.