I got an e-mail from Google yesterday that brought a smile to my face. The subject was “Introducing Search Ads on Google Mobile Search.”
We are happy to announce a new feature that will allow you to easily reach additional qualified customers who are searching Google from their mobile phones.
In the next few days, your search ads will be eligible to run on Google Mobile Search pages (like they currently do on Google.com). We are offering this feature – and any resulting clicks – for free through November 18, so you can experiment with the rapidly growing mobile platform while still reaching qualified customers.
Each ad’s eligibility will be determined by its landing page and only ads with landing pages that can be adapted for viewing on mobile browsers will be shown. You can monitor each ad’s
performance via a special performance tracking page within your account called “Performance Data: Search Ads on Google Mobile Search.”
Did you get that? FREE clicks from Google AdWords for mobile search through November 18.
More details on Google Mobile Search in the AdWords Help Center.
As they mentioned, your landing pages have to be “adapted for viewing on mobile browsers.”
Easy enough – create your landing pages in WordPress and install the WordPress Mobile Plugin.
Not only does that plugin enable your WordPress blog to be viewed in mobile browsers, but it also has an option to include ads from AdMob on the mobile version of your site.
Did the light bulb go on, yet? Free traffic from Google AdWords to your mobile landing pages that have AdMob ads. Test now!
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Not sure – I have run mobile campaigns in the past, so maybe that is how they decided who to give it to this time around.
When I login to AdWords, the following message is running at the top”
Search ads can now reach Google Mobile Search users.
We have begun showing eligible ads on Google Mobile Search pages – making it easier for you to reach additional qualified customers. Clicks on these ads will be free through November 18. You may opt out of this feature at any time.
Do you know if this is by invite only? I didn’t get this email and there’s no mention of it when I log into AdWords…
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