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Q: How can I best find affiliates in the health/nutrition niche?
A: I think the answer can apply to most any niche. Basically, I would say the first thing to do is to go into Google and search for all of your relevant keywords.
See who is ranking well for your terms - these are people you should focus on as future affiliates.
When you reach out to them, make it an individualized contact - not some generic, mass email to all of the prospects you identify.
Also, there is a tool I use to find some big affiliates, but mostly the long tail players, called Link Capture.
This program enables you to run queries for search terms across multiple search engines and then see the results for the sites ranking well for certain keywords.
Link Capture ties into the WHOIS records for the sites, and you can export this data into a .csv file.
Since you’ll have their snail mail address you can reach out to them with a postcard to introduce your affiliate program.
You can also use Link Capture to see which sites are linking directly to your competitors.
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