Facebook Flyers – the Next Google AdWords?

I see frequent press releases from companies claiming to have the latest challenger to Google AdWords. That’s usually the last I hear of these solutions.

But along comes Facebook Flyers, and I think this is something that affiliate marketers need to test out.

So far, the only thing I’ve been hearing about Facebook Flyers has been how some affiliates are gaming it with schemes where they open numerous Facebook accounts.

But there are interesting opportunities here for legitimate marketers to purchase ads through their own Facebook accounts.

If you’re not familiar with Facebook Flyers, there are two different advertising options. Flyers Basic enables you to run ads on a $2 CPM with targeting based on age, gender, and network.

Then there is Flyers Pro where you can pay per click with a minimum of $0.01 per click. As with other PPC ad buys, a higher max price per click increases the chance your ad will be shown.

Facebook will auto-price your bids up to your max price depending on the current demand for audience you are targeting by other Flyers advertisers.

You can set a maximum budget with Flyers Pro and set ads to run certain days or continuously. The Flyers ad can point internally to a group or event on Facebook, or else you can advertise an external URL.

The ads themselves look more like BlogAds than AdWords, and I think that’s a good thing. You are able to include an image and up to 200 characters of text.

I am testing out the Basic and Pro versions, as well as promoting an Event on Facebook, and an external URL. I’d urge you to start up some testing, too.

More details at http://www.facebook.com/flyers/create.php.