Email Branding Study from Datran Media

eHarmony and Datran Media conducted a survey that showcased the branding benefits of inbox advertising.

This should be of particular significant to affiliates and merchants engaging in email marketing.

Some findings from the study…

Inbox advertising made 37.7% of those studied aware of the eHarmony campaign. These people would not have otherwise have been aware of eHarmony.
In addition, unaided brand awareness increased 11.5 percentage points and brand favorability increased 7.3 percentage points as a result of exposing those researched to the campaign.
Brand awareness and favorability both improved when those researched were exposed more than once.
The results counter mainstream characterizations of the inbox online media as an acquisition-only vehicle.

Nice to see some numbers behind the ancillary benefits of affiliate marketing.