Thanks for visiting the Affiliate Tip blog. Subscribe to my RSS feed or enter your e-mail on the top right to get updates by e-mail.
In late 2003 it seemed a perfect storm had swelled against the use of e-mail in affiliate marketing. The CAN-SPAM Act of 2003, signed into law by President Bush on December 16, 2003, made legitimate e-mail affiliates wary of clicking the “send” button.
In addition to challenges like getting white listed by ISPs and beating Spam filters to reach their double opt-in subscribers, affiliates utilizing e-mail now had to lose sleep over whether they might run afoul of the FTC’s ambiguous e-mail regulations.
At the same time, industry pundits lined up to anoint RSS the heir apparent to e-mail. RSS, an acronym for Really Simple Syndication, Rich Site Summary or RDF Site Summary, enables people to subscribe to receive communications to an “RSS feed reader”. It sounded good on paper and pixels – subscribers get only what they want with RSS.
Could this be the end of e-mail as an affiliate marketing tool?
Continued at http://www.dmnews.com/cms/dm-news/e-mail-marketing/38225.html