DoubleClick Performics on the NY Affiliate Tax

May 28th, 2008 · Comments

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DoubleClick Performics posted a note to their blog with information to assist their merchants in evaluating how to proceed with their affiliates in New York.

Merchants on the DoubleClick Performics Affiliate Network have access to geographic location at the state level for affiliates and can drill down to see which of their affiliates are in New York via their advanced search feature.

Here are the steps:

Upon login, click > ‘affiliate’ > ‘approved’
Scroll down to and click ‘find criteria’
Select the state/province dropdown and click New York (NY)
Click ‘find publishers.’

More details at http://blog.performics.com/affiliate/2008/05/ny-state-sales.html.

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Tags: Affiliate Managers · Affiliate News

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5starAffiliatePrograms 6 months ago 1 point
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Unfortunately I don’t believe this report will give merchants all the info they need, because the law was clarified.

It’s not total sales from NY affiliates as we originally thought. It’s sales from NY affiliates ONLY TO NY residents. Most affiliate programs don’t pull any personal customer information, like ’ship to’ state, from the merchant’s cart.

I blogged about this issue on the 22nd after I was on the call with the DMA tax counsel.

Here is the official quote from the May TSB. http://www.tax.state.ny.us/pdf/memos/sales/m08_...

"The cumulative gross receipts from sales by the seller to customers in New York State as a result of referrals to the seller by all of the seller’s resident representatives under the type of contract or agreement described above total more than $10,000 during the preceding four quarterly sales tax periods.”

So I think this could require a change in the merchant's privacy policy to collect and pass data about the purchasers ship to state to a 3rd party, plus a change in the network pixel to pull that data into the network reports.

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2 /people/5starAffiliatePrograms/ LindaBuquet

Shawn Collins 6 months ago 1 point
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Hi Linda -

My take on this information was that merchants would be able to determine how much they'd be impacted if they were to drop their New York affiliates.

They can't see NY resident sales only, but they can see the impact of dropping all of those affiliates from their program.

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5starAffiliatePrograms 6 months ago 1 point
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Good point Shawn. I was only talking about how the reports would not provide enough info for compliance purposes, since many merchants I've talked to still think it's 10K in total sales volume from NY affiliates.

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2 /people/5starAffiliatePrograms/ LindaBuquet