DoubleClick Performics Affiliate Business Booming in Q3 2007

DoubleClick Performics announced Monday that they added 52 new affiliate marketing clients in the third quarter of 2007.

“Affiliate marketing is an established digital marketing channel and the original performance-based medium, but that doesn’t mean it’s not growing. In fact, it’s thriving,” said Chris Henger, vice president of affiliate marketing for DoubleClick Performics.

“This momentum affirms that we’re delivering on our promise to bring innovation to the industry and provide unsurpassed customer service. Q4 is a critical and exciting time for advertisers and publishers alike, and we’re confident we’ll continue to deliver results and outpace the industry.”

This growth at DoubleClick Performics includes existing affiliate programs transitioning to its network, such as 6th Avenue Electronics, LensCrafters and XM Radio.

Merchants launching affiliate programs for the first time included Crabtree & Evelyn, Diapers.com/1800 Diapers, Guess, Lee Jeans, Oh Baby! Inc. and others.

More details on Performics at http://www.performics.com.