The affiliate agreements for affiliate programs include lots of key information to guide affiliates about how an affiliate program can be promoted and other rules of the road.
But many affiliates are reading the agreements, which can make them a liability in various ways.
I would encourage affiliate managers to regularly reiterate key terms to avoid issues with affiliates.
This data point and more are in the 2009 edition of the Affiliate Summit AffStat Report – get your free copy at http://affstat.com/.
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I have read an affiliate agreement only once.
Most of the time I don’t bother.
Igor
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