Q: I am new to Internet marketing and, as such, I am very dumb. My question concerns display and destination URLs. Can you explain what exactly goes into the display and destination URL? Also, where does my affiliate hoplink fit in? I’ve asked Google and ClickBank and have not received a very clear answer.
A: The display URL is what people will see when your ad is run by Google AdWords on Google. It will often be the top level domain for the final destination page for the link.
The destination URL is your affiliate link, either the link supplied to affiliates by the affiliate program, or a tracking link that points to your affiliate link.
For example, this is my destination URL as an Amazon affiliate for the Kindle:
If I were running an AdWords campaign for this link, I would put www.amazon.com as the display URL.
As far as your hoplink, you would set that ClickBank affiliate link as the destination URL.
More details at http://adwords.blogspot.com/2008/02/update-to-display-url-policy.html.
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Hi Tom -
Take a look at Tracking202 - http://blog.affiliatetip.com/archives/tracking202-acquired-by-bloosky/
Hi Shawn,
How would I track which keywords made sales in a PPC campaign on Yahoo while promoting a Commission Junction Advertiser?
Thanks,
Tom Malcolm
I’m afraid I don’t have an answer for you there – I’ve never run into that situation.
what do I do if my domain name is longer than 35 characters? How do I get Google to approve a shorter version of it ?
@Jason:
Hi Jason – see http://blog.affiliatetip.com/archives/affiliate-link-redirecting-and-cloaking/
Shawn, can you give us some information on cloaking links? is there software you recommend?
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