Direct Revenue Beats New York in Court

May 1st, 2008 · Comments

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I missed this story the first time around. I guess because it broke during the Spitzer scandals. Anyhow, on March 12, 2008 a New York trial court dismissed the entire case against Direct Revenue.

This was a case that affiliate marketers were buzzing about a while back.

In People v. Direct Revenue LLC, No. 401325/06 (N.Y. Sup.Ct., N.Y. Cty., March 12, 2008), a New York trial court dismissed the entirety of the state attorney general’s deceptive and illegal business practices case against Direct Revenue, a distributor of software (a downloadable “adware” client) that displays pop-up advertising on Web browsers. The attorney general sought billions of dollars in penalties against Direct Revenue, seeking to assert the rights of millions of unidentified consumers across the country who installed the Direct Revenue adware client.

Direct Revenue beat the charges based on their adherence to their EULA.

Does this change anything for Direct Revenue in the eyes of affiliate marketers?

More details at http://bnablog.bna.com/techlaw/2008/04/e-contracting-w.html.

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