[audio:http://geekcast.fm/podpress_trac/web/1605/0/brandmouthing-8.mp3]
This week on the Brandmouthing podcast, I talk about a contest to get a fun social media job at a winery.
Murphy-Goode Winery is running this promotion, but they’ve created a second site to actually execute the promotion.
I am assuming one of the goals here is to build their brand, so why dilute it with a secondary site?
Show Notes
For the record, yes, I have created similar sites outside of primary domains, but I’d like to think I’ve seen the light.
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I just saw a segment on Fox News about this job, and the spokesman suggested that people go to either areallygoodejob.com or the main winery site for more information.
Still, I have to wonder why the temp site ever had to exist.
Your Message@Pinto:
I don’t see how the target of the main site would suffer by having the job pages on there – the promo is already being prominently called out on the homepage.
I’d say that this wouldn’t be classified as dilution but moreso a strengthening of their brand through SEO and page rank. Since “Really Goode Job” is a temporary site why risk having temp pages in the main domain. Sure you could always ask that the spiders not index the pages but wy not create additional means by which your pages come up in search params.
Additionally I think the focus of the “Really Goode Job” site is clear and direct without bashing both into one site and possibly diluting the main sites target which is catering to a completely different segment and target market..
Your Message@Fortune Teller:
Good point, but if that was a concern, they could point a subdomain to the DNS for an outside firm and have them run the subdomain independent of the main site.
I don’t know that the Murphy-Goode Winery is necessarily diluting their brand by having a second site. Perhaps they hired out a firm or a representative to handle the task for them and instead of giving them access to their main domain, they added an alternative specifically for that promotion..I don’t think it is unreasonable to have a separate site for hired “”reps”" as you don’t want them to be privy to everything, just what they were hired to do.
Just a thought.
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