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Advertising.com is launching a cost-per-click video ad platform, according to MarketingVOX.
Performance Video is geared to direct-response marketers and brand managers. Ads on the platform can be placed in professional or amateur videos. They appear as pre-roll spots running five to nine seconds.
Publishers may sell inventory on a cost-per-thousand basis if they feel that’s the best way to monetize their video creations.
It’s great to see Advertising.com getting into the video ad action. From the coverage, I wasn’t clear if this will extend to their buy.at division.
I’m anxious to see more affiliate networks give video a try.
2 responses so far ↓
1 jerry // Mar 7, 2008 at 6:47 pm
videos are great money makers and high converters..interesting stuff Shawn!
2 Tom Beaton // Mar 7, 2008 at 9:31 pm
I am keen to see what comes of video ads. I have just launched a video project for my great hobby in life kiteboarding. You can see it at http://www.kitefreestyle.com now I just need to find the best way of monetizing.
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