Controlling Targeted AdSense Ads on Your Site

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The Google AdSense Ad Review Center is now available to all affiliates using AdSense.

This feature enables you to review all ads placement-targeted to your site, so you get more control over which ads are displayed.

Some advice from the AdSense team…

Before getting started, we strongly recommend keeping your review preference set to the default of ‘Run ads immediately.’ This will let you allow or block ads after they have run. If you choose the other option of ‘Hold ads,’ the ads will await review for 24 hours before being allowed to run automatically. Using the ‘Hold ads’ setting will keep ads from participating in the auction while they await review, potentially lowering winning bids and your AdSense earnings. Ads that you have blocked can’t compete in the auction either, so we ask that you keep in mind the revenue impact of blocking ads or switching from the ‘Run ads immediately’ setting.

You can check out the Ad Review Center by going to your ‘Competitive Ad Filter’ page, located under the ‘AdSense Setup’ tab.

More details at http://adsense.blogspot.com/2008/04/ad-review-center-available-to-all.html.