Comparison Shopping Engines Survey Report 2008
Thanks for visiting the Affiliate Tip blog. Subscribe to my RSS feed or enter your e-mail on the top left to get updates by e-mail.
The declining economy isn’t pinching everybody. Online retailers are increasingly benefiting from marketing their products on shopping comparison sites as consumers seek bargains, according to research published by E-consultancy and DoubleClick.
Approximately 43% of retailers surveyed say that the proportion of online sales coming through comparison shopping engines (CSEs) has increased in the last 12 months.
Retailers surveyed report 10% of their online sales come through this channel.
Some highlights from the report:
- Retailers rate Google Shopping / Base and Shopping.com as the best comparison shopping engines for volume, with 38% saying that Google is “good” and 35% saying that Shopping.com is “good”. Kelkoo and PriceRunner are both rated as being good for volume by 28% of merchants.
- Google Shopping / Base was also rated by merchants as the best CSE for quality of traffic, and for ease of use.
- Just under a third of companies (29%) surveyed said that they used their own tracking tools to track activity in the CSE channel, compared to around a quarter (24%) who use third-party tools and technology and 11% who use CSE tracking. A third (32%) use a combination of these methods.
- The majority of retailers surveyed manage their CSE feeds in-house, while only 13% use specialist feed optimization companies. The same percentage (13%) use agencies for this purpose.
More details at http://www.e-consultancy.com/publications/comparison-shopping-engines-survey-report-2008.
- Posted in Affiliate Stats
I find comparison websites very usefull to look for the best deal. Try http://www.1001webshops.com like me and see for yourself.
reply to this commentI think most affiliate marketers saw this coming. Or at least the optimistic ones. It just makes sense to do shopping online. Especially with the new sales tax they're proposing here in California. If that goes through, a ton more people are going to move their shopping onilne.
reply to this commentThe days of the shopping mall is numbered. The online shopping trend has already killed tradtional bookstores off, just wait to see how it affects more and more regular retailers. It makes more sense to shop online, with queus, recalcitrant shop attendants and expensive fuel and transport costs all adding up to the online exodus. Factoring in the cost of renting prime retail space, it makes a lot more sense to invest in an internet based business and focusing on web marketing.
reply to this comment> The online shopping trend has already killed tradtional bookstores off…
Not in my area – there is a big Barnes & Noble or Borders about every 5-10 miles.
reply to this commentThe days of the shopping mall is numbered. The online shopping trend has already killed tradtional bookstores off, just wait to see how it affects more and more regular retailers. It makes more sense to shop online, with queus, recalcitrant shop attendants and expensive fuel and transport costs all adding up to the online exodus. Factoring in the cost of renting prime retail space, it makes a lot more sense to invest in an internet based business and focusing on web marketing.
reply to this comment> The online shopping trend has already killed tradtional bookstores off…
Not in my area – there is a big Barnes & Noble or Borders about every 5-10 miles.
reply to this commentChain type stores are still around, but the little book shop on the corner?
reply to this commentI think the chains successfully killed those off. The chains have been running big stores in the malls since the early 80's in my town, and they effectively drummed out the mom and pops before people were buying online.
reply to this commentI don't think there will ever be an end to shopping offline, ever. You have to remember that just because we think shopping online is easier, thats because we're in the industry and we are far more tech savvier than the average shopper. You can see it in true form by taking a day off and watching regular people shop online. Most of them get frustrated easily or annoyed with shipping costs versus buying goods at an offline retailer where they can physically handle the goods, connect with it, and don't have to pay shipping on it.
Retail space will always be more expensive of course, but you can't factor out that its gotta be one or the other, online or offline. I think its how retailers use the two together to compliment the other better that makes for more sales and better customer experience.
reply to this comment