Comments on: Communication and Motivation for Affiliates

By: Rita

Rita — Thu, 11 Dec 2008 17:16:24 +0000

This is a very good affiliate option. I noticed many such articles about affiliate programs and how they work. One of the link is below:-

http://www.kanbal.com/index.php?/Affiliate/affi...

I could clearly understand the various affiliates.

By: Vince

Vince — Wed, 10 Dec 2008 18:03:15 +0000

The key thing in working with your affilaites is as follows:

1) FInd out where you rank among the products that are promoted on there site. This will tell how and what you can offer them to motivate them.
2) I usually give an affiliate a 90 Day increase in commission. If they're at 25% I will bump them to 35% or 40%. If they do well I keep them at the higher percentage.
3) Just because they are not producing does not mean they will not. Communicate with everyone, track your sales closely. Every program I have managed I always look ed at what I have between 26 to 100. This is where your internal growth will come from. Your top 25 will promote you because they love your product. You give them what they want and take care of them when you communicate. 26-100 needs to educated, incented and you need to prove to them that your a good merchant partner.
4) Last thing – LISTEN TO YOUR AFFILIATES assume they know more than you, if not then you teach but stay humble. Give and you will get back 10 fold.

By: LinkShare Reports Big Success on Black Friday : GeekCast.fm

LinkShare Reports Big Success on Black Friday : GeekCast.fm — Tue, 09 Dec 2008 22:23:40 +0000

[...] Communication and Motivation for Affiliates [...]

By: MLDina

MLDina — Tue, 09 Dec 2008 15:33:09 +0000

Great advice! Asking what your affiliates want is a good start, and having a focus to your communication is even better. We try to take all feedback, both positive and negative, from our affiliates and apply it to our business and interactions. That helps too!

By: Edwin Maolana

Edwin Maolana — Tue, 09 Dec 2008 14:34:06 +0000

Shawn, thanks for the answer and explanation.
I want to comment: “…rule of thumb is if you have nothing to say, don’t say anything” I agree with you for this. I think just say with love and dollar to affiliate to motivate it

By: Matt Coddington

Matt Coddington — Tue, 09 Dec 2008 13:56:28 +0000

Nothing an affiliate program says motivates me more than the dollars and cents. If your offers are performing then I'm motivated. If your offers are not performing, nothing you say will interest me.

But I agree with the only communication being the sexy new offers. Those are (almost) always welcome.