Impact Radius, a multi-channel performance advertising platform that will deliver performance campaigns across TV, radio, print and online media channels from a single platform, launched today.
The Impact Radius founding team of Wade Crang, Todd Crawford, Lisa Riolo, and Roger Kjensrud and Per Pettersen of Estalea, boasts a number business launches, including the Commission Junction network concept.
The new advertising platform centers around an open, centralized directory that lists the advertisers, media partners and agencies, as well as tools and technology for the advertisers and media partners.
More details at http://www.impactradius.com/.
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