SANTA BARBARA, Calif.–June 16, 2005–ValueClick, Inc.’s (Nasdaq:VCLK) Commission Junction, a provider of advanced online performance-marketing solutions, powers half of the “Fastest Growing e-retailers” who reported having affiliate marketing programs, as surveyed by Internet Retailer Magazine. Commission Junction contributed to the stellar online growth of well-known e-retailers such as Zappos.com, Backcountry.com, eBags(R) and Northern Tool(TM).
“Commission Junction’s network of thousands of publishers gave us the online sales force we needed to grow our business,” said Bryan Rhodes of Backcountry.com. “The hard work and expertise of our publishers combined with Commission Junction’s support and technology to fuel our growth.”
Performance marketing continues to be an effective driver for online revenues as seen by the fact that 77 percent of the 50 fastest growing Web retailers run performance-based affiliate marketing programs. Commission Junction powers more of these affiliate programs than any other single network provider, and is also the preferred provider for merchants in Internet Retailer’s Apparel & Accessories, Books/CDs/DVDs, Computers/Electronics, Office Supplies and Sporting Goods categories.
“It’s not a coincidence that half of the fastest growing Web retailers work with Commission Junction. Through the years, we’ve consistently proven our ability to help our retail clients expand their businesses online,” said Jeff Pullen, chief operating officer of ValueClick. “Commission Junction remains committed to providing exceptional affiliate marketing solutions that support clients’ growth online.”
About ValueClick
ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels.
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