Commission Junction Powers 48% of Top Retailer Affiliate Programs

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Commission Junction has announced that their affiliate marketing technology is used by more advertisers on Internet Retailer’s Top 500 Guide to Retail Web Sites than the next two affiliate marketing providers combined.

CJ also states that they lead in powering programs for 10 of the 14 market categories being used by advertisers to expand reach and increase online revenues.

Internet Retailer reports that 335 of the top 500 retailers have affiliate programs that they either manage through affiliate networks or in-house with their own tracking technology.

“Once again, Internet Retailer’s survey reaffirms Commission Junction’s leadership in providing the Web’s largest retailers with powerful affiliate marketing programs. With the CJ Marketplace our advertisers increase their online revenue and expand their reach into new markets,” said Tom Vadnais, CEO of ValueClick, Inc., and general manager of Commission Junction and Mediaplex.

“As the affiliate channel grows, Commission Junction will continue to lead in the development and delivery of the best affiliate marketing solutions to support our advertisers and the publishers who promote them.”

More details on the Internet Retailer Top 500 Guide at http://www.internetretailer.com/top500/.