Affiliate Marketing Blog by Shawn Collins

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The quality of leads generated by affiliates is a big issue for companies running CPA affiliate programs. While co-reg can bring in massive volumes of data, the tools to qualify that data have been somewhat limited.

TARGUSinfo has announced a new lead verification solution for co-registration called On-Demand Lead Verification. This service is designed to instantly, easily and cost-effectively verify large quantities of leads.

The TARGUSinfo solution can verify that a lead’s name, address and phone number are correct and match each other. This level of data matching takes things to a new level from validation services that perform data checks on independent variables.

On-Demand Lead Verification can also add missing contact information and enhance the data with demographics and lifestyle indicators.

The enhanced leads will enable online lead generators to serve real-time offers and also help decrease form abandonment.

Pretty exciting news to anybody with an affiliate program based on leads.

Visit www.TARGUSinfo.com for more information about TARGUSinfo.

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