Affiliate Marketing Blog by Shawn Collins

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Kellie Stevens, President of AffiliateFairPlay.com, has reported that two separate class action lawsuits were filed on April 20, 2007 against Commission Junction, Be Free and ValueClick. One names CJ and Be Free publishers (affiliates) as the plaintiffs. The other names CJ and Be Free merchants as the plaintiffs.

The lawsuits concern the use of adware. According to Kellie…

The lawsuits allege breach of contract, negligence and unfair business practices on CJ/BF’s part by allowing adware affiliates to operate within their Network. The gist of it seems to be that CJ/BF has knowingly allowed adware affiliates within their Network which commit commission theft and fraudulent transactions through adware applications. The suit is seeking monetary damages to both affiliates and merchants. More importantly, in my opinion, they are seeking a change in ValueClick’s corporate policy related to adware and compliance.

More details at http://www.cjclassaction.com/.

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