CJ 5-Bar Affiliate Lifts the Kimono

July 25th, 2006 · Comments

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Joe Raffetto, a Commission Junction Five-Bar performer and a big player for Digital River, recently had a chat with MarketingSherpa.

The MarketingSherpa interview covers some interesting perspectives from Mr. Raffetto, including how to recruit top affiliates, what should be in your e-mail newsletter to affiliates, and three Best-of-Breed merchants to emulate.

Affiliate managers - if you take nothing else away, note the last sentence in the interview. Affiliates are not automatons, so start focusing on those relationships.

Read the interview at MarketingSherpa.com. MarketingSherpa is providing open access until 08/03/2006.

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