Affiliate Marketing Blog by Shawn Collins

Thanks for visiting the Affiliate Tip blog. Subscribe to my RSS feed or enter your e-mail on the top right to get updates by e-mail.Andrew Wee of Who Is Andrew Wee had me on his podcast to chat about the recent AffStat report of affiliate marketing data that I published.
We chatted about the future of [...]

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AdMob has announced that they have hit a major milestone by serving 20 billion mobile ads, more than any other mobile ad company worldwide.
The graph below displays their growth. They have noted that the slight depression in February 2008 is due to the shortened month.

AdMob’s 20 billionth ad impression was from financial services conglomerate HDFC. [...]

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The monthly AdMob Mobile Metrics report has been released with data from February 2008.
A couple observations from the February data:

iPhone traffic was flat in February. This may be due to the ‘novelty’ factor of people getting iPhones as holiday gifts around December/January, the spirit apparently didn’t grow in February.
Blackberry and Nokia have been fighting [...]

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Last week, I shared some affiliate manager salary data from my recently published 2008 edition of the AffStat report, which details the latest statistics in affiliate marketing.
I broke out the affiliate manager interview to capture compensation details from in-house affiliate managers and OPMs (outsourced program managers).
Below is a breakdown of the total monthly compensation per [...]

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E-consultancy has published a free, 10-page briefing, which contains a write-up of a roundtable on affiliate marketing (registration required).
The document contains an overview of the UK market (including market valuation and trends), key points emerging from the discussion, statistics, and resources.

Polarization between super affiliates and smaller affiliates
Best practice for incentivizing affiliates
Greater communication between merchants [...]

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I recently published the 2008 edition of the AffStat report, which details the latest statistics in affiliate marketing.
One of the data points that is always asked about is the annual salary information for affiliate managers.
So here you go…

The majority of affiliate managers are receiving incentives and bonuses as part of their remuneration:

More affiliate statistics at [...]

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The AffStat 2008 Report, a compilation of survey data from nearly 200 affiliates managers, has been published. This is the sixth annual edition of the report that I have authored.
The survey covered the overall statistics for affiliate programs, as well as a number of issues that face affiliate managers.
Areas covered in the survey included [...]

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The monthly AdMob Mobile Metrics report has been released with data from January 2008.
This month they report on share of the mobile market calculations based on requests and they also report the impressions by market to provide visibility into fill rates.
Also new in the January report from AdMob is trends tracking. They compile data [...]

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Affiliate marketing in the UK grew by an estimated 45% in 2007. The total affiliate marketing sales in 2007 were more than £3 billion, according to research published in E-consultancy’s Affiliate Marketing Networks Buyer’s Guide this week.
The £3.13 billion total for 2007, compared to £2.16 billion in 2006, illustrates a vibrant UK affiliate marketing industry, [...]

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The monthly AdMob Mobile Metrics report has been released with data from December 2007.
Some observations from the December data:

AdMob Network impressions were up 17.5% December over November to 2,023,094,821.
Apple iPhone share grew again and we observed a strong “gifting” trend around iPhones for the Christmas holiday.
Palm and Symbian devices joined the iPhone in outpacing [...]

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